VK, the fastest growing traditional RTD in the UK’s off-trade will be rewarding its loyal VK fans, with an exciting on-pack promotion offering consumers an extra 10% off at boohoo and boohooMan with every purchase of its mixed ten pack. The summer campaign, ‘#WeAreSummer’, is focused on looking great and having fun across the summer months and will see VK work with 2020’s Love Island star Luke Mabbott, in addition to the continuing partnership for the second year running with Alex & Olivia Bowen. The brand is also running a competition in the mixed pack giving consumers, plus three friends, the chance to win a fantastic holiday to Ibiza in 2021.

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