As the summer months approach with events, concerts, and festivals on the horizon, new research reveals the value consumers put on music, as singing with others proves essential in empowering Brits. However, despite 57 per cent of consumers saying there’s “nothing better” than singing in a group, two-thirds (65 per cent) admit they haven’t considered how to keep their voices in top condition, even though 60 per cent have had to stop singing altogether due to a strained throati.
The research has been released by the No.1 cough / throat lozenge brand, Jakemans,ii as we prepare for the summer season, when sporting, singing, and social events put an additional strain on voices. The research findings highlight an opportunity for retailers this summer as consumers seek effective vocal health solutions to keep their voices in top condition for upcoming events.
To help raise consumer awareness of the importance of vocal health, Jakemans is working with The Vocal Coach, Annabel Williams to educate on how to support your voice this season. Annabel explains:
“It’s no surprise that the research shows just how much we enjoy those essential sing along moments with loved ones as singing releases feel-good hormones like oxytocin and endorphins, which boost happiness and bring people closer together. Making sure that consumers are looking after their voices whilst singing is really important, so they don’t do any damage to their vocal cords. Steaming, vocal rest, and menthol throat lozenges can work wonders.’
Jakemans’ range, formulated with natural soothing menthol vapours and free from artificial colours and flavours, includes the popular Throat & Chest, Honey & Lemon, and Cherry flavours. With the added impact of hay fever season causing further vocal irritation, Brand Manager Elizabeth Hughes-Gapper advises retailers to prepare for a spike in demand:
“Our research shows that as consumers gear up for the summer’s big events, they’re looking for fast, reliable relief for sore and tickly throats – leading to increased seasonal demand from retailers. To tap into this demand and benefit from increased consumer interest as part of these targeted campaigns, retailers can stock trusted products like Jakemans’ lozenges, known for their natural ingredients and effective soothing properties, to capture seasonal sales opportunities.
For more information, visit: www.jakemans.com
Comments are closed.