Bidfood is launching Black + White Coffee Co., a coffee label designed to fulfil consumers’ caffeine cravings that is exclusive to its customers.

In the UK, consumers drink 2.2 billion cups of coffee a year out of home and this is forecast to grow by 11% by 2020 . Over 80% of us visit a coffee shop at least once a week, pushing the demand for good-quality coffee ever higher .

However, good coffee is no longer limited to coffee shops. Consumers today know their flat whites from their lattes, and expect a great coffee offering wherever they are, so for foodservice outlets, being able to offer a wide range of options is key. Delicious, artisan-quality coffee doesn’t have to be expensive or difficult to provide. The aim behind Black + White Coffee Co. is to enable foodservice outlets to deliver the very best coffee experience to their customers at a reasonable price.

The range is carefully selected using the finest beans for a full-bodied and smooth finish. There are four different blends, including Fairtrade and single origin options, as well as both dark and medium roasts, and three filter coffee choices available.

Holly Marrero Easson, Brand Controller at Bidfood, says: “The UK has increasingly become a nation of coffee lovers and consumers simply expect a great cup of coffee, anytime, anywhere. According to research by Allegra UK, how a cup of coffee tastes is the number one factor that influences return visits – sitting above loyalty cards at number two or value for money at number three.

“That’s why quality of taste is at the heart of the Black + White Coffee Co. range – we want to enable our customers to stay ahead of the competition with unrivalled product quality. We wanted to bring something different to the market that is great quality but also at a great price; for example, we have introduced a brand new premium Costa Rican Medium Roast to the range, which is 100% Arabica.”

Packaging is important too. Not only is the packaging designed to ensure the fantastic coffee beans stay fresh and at their best, the contemporary style looks great when stacked on display shelves behind baristas. Alongside the new, premium Black + White Coffee Co. range, Bidfood also provides a range of toppings, milk and milk alternatives, syrups and sweeteners, to offer a truly personalised coffee experience.

A full complement of support materials are available for foodservice outlets that choose to carry the Black + White Coffee Co. brand, including branded cups, loyalty cards, posters, swing signs and menus, as well as a full range of catering equipment to suit.

Black + White Coffee Co. can be ordered now via the Bidfood website or local depots.


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