Walkers has launched its BEST EVER Cheese & Onion flavour with its biggest ever campaign, reaching 98% of the UK. The crisp brand teamed up with pop legends the Spice Girls in a 90 second ad that premiered on Sunday 2nd June on ITV during ‘Britain’s Got Talent’. The epic TV moment showed the lengths some people take to avoid sharing their Walkers crisps – even rejecting the Spice Girls. The campaign launched with the UK’s largest media simulcast across cinema, digital and social platforms, all TV channels plus Pub & Gym TV.
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