- Walkers is offering ten retailers the opportunity to win £1000 each for their local neighbourhood*
- Entry requires purchasing two cases of any £1 RRP price-marked-pack range between Friday 24th June and Tuesday 9th August
- The competition is to recognise the importance of convenience stores in their local communities
In recognition of the pivotal role that convenience stores play in their communities, Walkers has launched a competition offering ten lucky retailers the opportunity to win £1,000 each to support their local neighbourhood. To enter, retailers must simply purchase two cases of any £1 RRP price-marked-pack (PMP) range of qualifying products between Friday 24th June until Tuesday 9th August.*
Convenience stores are regularly found to offer a service that has the most beneficial impact on local communities[1], and over the past few years local shops have become essential in their neighborhoods’. This promotion allows Walkers to celebrate the important role retailers play in society by offering them the opportunity to win £1,000 to help their local area.
Mike Chapman, Wholesale Trading Director at PepsiCo said: “Convenience stores are such an integral part of local communities, and retailers have gone to great lengths over the past few years in supporting their customers through unprecedented times. With this competition, we want to give back and acknowledge the great support that retailers have provided, especially in recent times.”
RRP PMPs have seen value growth of 9% within the savoury snacks category[2] and are the number one contributor to crisps and snacks growth in value vs other segments[3]. With RRP PMPs now accounting for 41% of crisps and snacks sales in the savoury snacks category, growing at +22.1% in the last two years and +10.3% compared to 2021[4], we think they are a “must stock” for retailers.
Chapman continues: “Shoppers are increasingly planning in advance more often when and where they shop, and therefore those retailers who choose to offer value for money through RRP PMPs can look to attract customers, help encourage repeat shopping trips, and increase their savoury snacking sales.”
*T&Cs: GB 18+. Opens 00:01 24.06.22, closes at 23:59 09.08.22. Purchase necessary of 2 cases of Qualifying Products (45g-82g £1 RRP PMP packs of Walkers, Wotsits, Quavers, Monster Munch, French Fries, Squares, Doritos, Cheetos, Kurkure, Frazzles, Chipsticks, Funyuns) in single transaction from participating wholesalers. Employer’s permission required. 1 entry per transaction. Retain purchase invoice/receipt. 10 winners randomly drawn each receive £1,000 (paid by cheque or into a UK Bank account) to donate to a community project of their choice. Max 1 prize per person. Promotion appears in multiple participating wholesalers, with one shared prize pool. Visit www.prizeology.com/walkers for full T&Cs and details. Promoter: Walkers Snacks Limited, RG2 6UW
Qualifying products include: 45g-82g £1 RRP PMP packs of Walkers, Wotsits, Quavers, Monster Munch, French Fries, Squares, Doritos, Cheetos, Kurkure
[1] ACS – Community Barometer Report 2021 (accessed 20/06/22)
[2] AC Nielsen Crisps, Snacks and Nuts – MAT 23/4/2022 Total Impulse Value Sales
[3] AC Nielsen Crisps, Snacks and Nuts – MAT 23/4/2022 Total Impulse Value Sales RRPMP’s YA £value absolute growth compared to other sectors (Singles, Multipacks, Non PMP Sharing, Nuts)
[4] AC Nielsen Crisps, Snacks and Nuts – MAT 23/4/2022 Total Impulse Value Sales
Comments are closed.