Walkers, the UK’s most-loved crisp brand, is launching a new, lower-salt range to cater for people’s evolving snack preferences.   

Made with 100% British potatoes, Walkers 45% Less Salt**, comes in three classic flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar, and contains nearly half the salt, while maintaining the great flavour that Walkers is known for.

The move forms part of PepsiCo Positive, the company’s strategic end-to-end transformation plan with health and sustainability at the centre. Walkers 45% Less Salt** is also the crisp maker’s first full range to be non-HFSS (non-high fat salt sugar).

With great taste at the forefront of every innovation from Walkers, the product has performed strongly in consumer taste testing. 8 out of 10 consumers felt that Walkers 45% Less Salt** Mild Cheese and Onion exceeded expectations for a crisp with 45% less salt and highlighted that there was no perceived taste compromise[1].

The range launches as consumers are increasingly looking for great-tasting lower salt snacks: 79% of people surveyed said that eating less salt is important to them for their health[1].

For over 15 years, Walkers has made a major contribution to salt and saturated fat reduction in the snacking category. From cutting saturated fat in Walkers crisps by 70%, to lowering sodium content by 25% in potato crisps, and 55% in other snacks, Walkers is committed to creating snacks that meet changing consumer needs for both nutrition and enjoyment. 

Rachael Smith, Senior Marketing Manager at Walkers says: “With lower salt alternatives now reaching over 70% of UK households[2], we know consumers are always looking for great-tasting options. We firmly believe that this choice should never come at the expense of delicious flavour and with our new range, we’re on a mission to prove that less salt is unexpectedly tasty. Our latest launch answers the demands of shoppers, whilst helping retailers to capitalise on a growing consumer trend.”

The crisps are availiable in all major grocery multiples from this month. Walkers 45% Less Salt** range includes some of the most loved and iconic flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. The launch will be supported with a multimillion campaign across in-store activations, TV and digital advertising.

[1] (Walkers Simply Mild Cheese & Onion PCI 2119408 – SCPI Consumer Report – Product Decision Test, June 2021 (n=200). Consumer testing SCI consumer report with 200 consumers.

[2]  (Kantar Worldpanel | FMCG Panel | Total Grocery | 52w/e 11th July 2021)

Comments are closed.

Bitcoin Tumbler Bitcoin Mixer best bitcoin mixer bitcoin mixing best bitcoin tumbler coin mixer crypto tumbler bitcoin tumblers Coinomize

Agreement

To use this website, you must be aged 18 years or over
I AGREE
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
SUBSCRIBE NOW!
Join over 15k subscribers