Weetabix, the UK’s number one breakfast cereal, is bringing back its successful and hugely popular Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity in the new year. An extension of the famous ‘Have You Had Your Weetabix?’ messaging, the new activation is part of a wider £11million media spend and aims to drive penetration and category value by encouraging consumers to share their Weetabix creations to win the cash prize.

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