Whitworths, the UK’s largest supplier of fruits, nuts and seeds, has seen a recent increase in the purchase of baking products, and as baking becomes more fashionable Whitworths expects demand to rise further bringing incremental sales to the baking fixture.

Clinton Orchard, Whitworths Marketing Director, commented: “The increase in cooking programmes – especially the recently aired BBC Great British Bake Off – has brought baking to the forefront of people’s minds and reminded them of the enjoyment it provided during their childhood. Baking for the family or with your child offers a valuable bonding session whilst creating good old fashioned home made goodies.”

Whitworths core range of baking fruits have made an impact in the baking world due to their unrivaled quality and full flavour – ideal for baking fruit cakes, bread and butter pudding and spiced bread.

The core range consists of Sultanas, Raisins, Currants and Mixed Fruit – all available in 375g packs, in outers of 6.

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