With Christmas this year set to be unlike any other, WKD – the UK’s no.1 RTD1 – is to be supported by a festive communications programme offering much-needed glimmers of seasonal fun to consumers.
A Christmas-themed social media campaign will engage consumers, reaching a target audience of over one million via WKD’s ever-popular social channels. The online activity will include opportunities to win WKD Xmassive Stockings containing a selection of drinks, a variety of branded merchandise and that most 2020 of items, the WKD-branded face-mask. The campaign will also include humorous suggestions for Christmas WKD-ecorations, a Christmas cracker joke competition and, for those looking to create their own RTD-based cocktails at home, recipes for DIY festive drinks, courtesy of WKD’s very own mixologist.
Alison Gray, head of brand – WKD, at owner SHS Drinks, says: “WKD wants to do whatever it can, in whichever ways it can, to raise a few smiles and help bring 2020 safely to a close.”