The UK’s largest confectionery distributor, importer and wholesaler World of Sweets is encouraging retailers to stock up on exciting new kids’ novelty launches.
The confectionery experts have expanded their novelty lines with additions from popular brands Crazy Candy Factory and Barratt®.
Summer is going to be a busy sales period, with kids off school and looking for pocket money buys, so retailers are encouraged to take advantage of the demand and drive sales by stocking up early and ensuring they have a wide range of novelty sweets.
Crazy Candy Factory is one of the leading novelty brands in the kids’ confectionery category, known for its eye-catching designs and delicious sweets that have a play element.
A new, exciting launch from the brand is Paint Dripz, which includes blue razz flavoured brush-shaped lollipops with a matching liquid candy bucket of ‘paint’.
The fun shape makes it an innovative new dip and lick option for a novelty range, and the affordable RRP of just £1.29 makes it appealing for the younger customers. We also know blue is a huge colour trend at the moment within confectionery, making it a must stock for retailers.
Another exciting launch from Crazy Candy Factory is the Dip n Dunk 3-in-1 fruity lollipop that comes with both sour sherbet and sour liquid candy dips.
Dip n Dunk has a retail price of just £1 and comes in three flavour combinations – strawberry & watermelon, blue razz & strawberry and watermelon & blue razz.
The popular Barratt® brand has also welcomed innovative products to its wide selection of sweets, with their new range of tasty candy flosses expected to be a hit among customers. All of the candy flosses are available in the classic Barratt® flavourings, but have a unique twist to them.
The WHAM® candy floss has popping candy scattered throughout an iconic sour raspberry flavoured floss, while Flumps® has crunchy, dehydrated mallows hidden within a vanilla floss.
Customers can find popping candy sprinkled in lemon and strawberry floss when eating the Dib Dab® floss, and the Fruit Salad® candy floss contains a mix of raspberry and pineapple flavoured floss that when eaten together, tastes like the much loved retro classic chew
The WHAM® and Fruit Salad® candy flosses are available in 20g cups retailed at £1, and the Dib Dab® and Flumps® flosses can be bought in 50g tubs retailed at £2.
Barratt® has also launched Fruit Salad® Duo Drops RRP £1, which contains raspberry and pineapple flavoured liquid candy. Duo Drops offer a new way to enjoy the classic Fruit Salad flavours – simply pop the lid and squeeze both sides to experience the flavours together.
Kathryn Hague, Head of Marketing at World of Sweets said: “We’re very excited about these new kids’ novelty launches from Crazy Candy Factory and Barratt®.
“Novelty sweets are very popular in convenience, and they’re likely to be even more in demand once schools break up for summer holidays.
“Kids wanting to treat themselves with their pocket money are going to be on the lookout for affordable, yet fun sweets that also have a play element such as different candy sprays, food-shaped sweets, and sour dip and lick lollies.
“We’re encouraging retailers wanting to drive sales to stock up on a variety of different kids’ novelty products to provide plenty of choice and encourage customers to return.
“We’re expecting that these new product lines from Crazy Candy Factory and Barratt® will be a huge hit this summer, so it’s important to get stocked early to avoid missing out.”
World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.
Offering a world of distribution solutions from e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK retail channels.
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