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Today, Coca-Cola European Partners is pleased to announce that Diet Coke has launched eight new limited-edition can designs, and It’s lit!

Each of the fun new designs feature phrases people love to use to express themselves, and they are sure to leave fans saying I’m in when they hit shelves this month.

Yaasss; it’s true. The No.1 sugar-free cola soft drink brand in GB[1] has released the new 330ml can designs so fans will have plenty of choice when it comes to picking which one best suits their mood, whether it’s an Okay, but no kind of day, or it’s time to Get it

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said; “The limited edition cans are designed to stand out on shelf and drive talkability amongst young adults whilst helping to recruit new consumers into the Diet Coke brand. We’d recommend that retailers get stocked up to take full advantage of shoppers looking to collect the eight different phrases, helping to drive sales in their store.”

For those who Can’t even wait to get their hands on the new limited editions cans, they are now rolling out throughout September.

The Diet Coke brand is worth £472m and up 12% in value, making it the No.1 sugar free cola brand in GB[2].

[1] Nielsen Total Coverage MAT 23.03.19

[2] Nielsen Total Coverage MAT 23.03.19

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