YAZOO KiDS is launching its new “Goodness they’ll wanna grab” campaign across VOD and digital. To raise awareness of a recently revamped pack design including the rebrand to YAZOO KiDS, the advert shows a humorous interaction between a brother and his mischievous little sister, with the little girl using a toy digger to make-off with a bottle of YAZOO KiDS after her brother talks about how YAZOO KiDS contains no added sugar or artificial sweeteners. The advert will appear on ITV Hub, Sky and All4 VOD platforms.

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