Diet Coke’s new multi-million-pound campaign ‘You Do You‘ champions the love of mainstream cultural moments and language. The campaign launches with two new TV ads, featuring people embracing mainstream trends, with humorous results. Diet Coke has also launched eight limited-edition can designs, which celebrate popular phrases including, ‘Can’t even’, ‘Okay, next’ and ‘It’s lit.’ Exclusive to the UK, the new designs offer a choice of playful phrases to express everyday emotions and moments. The campaign includes Out-of-Home advertising, digital advertising, social media, PR and a partnership with Snapchat.

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