While the Back to School retail market in 2008 showed 6.9% value growth*, BIC cemented its reputation as the first choice for stationery products, with a value growth of 10.1%.
Total unit sales for Back to School products also showed general growth with a 1.2% increased volume. Again, BIC outperformed the market with an incredible volume sale growth of 14.1%**.
BIC’s must-have recommendations for the new school term include the Cristal® family, BIC® Kids range, Tipp-Ex®, mechanical pencils, highlighters and permanent markers.
Yolande de Trogoff, BIC marketing manager says: “BIC has global experience and credibility in delivering Back to School solutions to retailers to help them maximise sales. We’re confident that this year’s campaign won’t disappoint.
“While BIC is renowned for reliable, affordable products, this year’s Back to School range clearly demonstrates that we also have innovation and fun in mind when designing new products.”
Still a firm favourite for everyday use, the Cristal® Family range covers all writing needs and remains a symbol of quality and durability. This year BIC has extended the range even further with two new innovative products.
The first new addition is BIC Cristal® Large, which is ideal for bold, vivid and even writing. The pen has a transparent hexagonal barrel which provides a visible ink level and comfortable handling.
For steady, smooth writing, the BIC Cristal® Clic Gel, which has a retractable nib and gel ink that glides over paper, is the perfect pen for general use.
Popular with children, the BIC® Kids range features a number of exciting colouring products that will keep them amused for hours. From splinter proof pencils, to washable ink felt tips and wax free crayons in a selection of vibrant colours, they are not only durable, but comfortable and easy to use.
For fun at school or at home, BIC® Kids Whiteboards give children the chance to draw, erase and draw again!
For older pupils, BIC mechanical pencils will mean less fuss sharpening and more fun writing and drawing.
The BIC® Matic range features classic, comfortable and fun mechanical pencils for everyday use in the classroom.
Available in a variety of funky colours, the pencils have a built in eraser for convenience.
Celebrating it’s 50th anniversary this year, Tipp-Ex® products remain essential for going back to school and are now the number one correction brand in the UK***.
BIC’s fantastic range is perfect for everyday use, ranging from the ever popular, traditional Tipp-Ex® fluid, to the fun Pocket Mouse and more recent additions such as the Micro Tape Twist.
With the added advantage of a rotating cap protecting the tip from damage, the Micro Tape Twist comes in bright, orange, purple, blue or green casing.
For teachers, the marker range offers everything from whiteboard markers to permanent markers, as well as a variety of highlighters.
BIC’s range of permanent markers have been developed in a range of colours, sizes and styles and with a rubberized grip, which provides increased comfort when crafting, writing and marking.
To ensure real in-store stand-out, BIC has created an eye catching range of BIC World FSDUs, depicting vibrant cartoon images of space and space ships.
* GfK- Value sales retail Jun-08 – Sep-o8
** GfK- Value sales retail Jun-08 – Sep-o8
*** GFK Panelmarket Latest MAT Sep 08
For more information about the BIC’s Back to School range, please call 01895 827100 or log onto www.bicworld.com