Nature Valley, the number one cereal bar brand in the UK market[2], has given its Sweet & Salty Nut Bar range a scrumptious new look to grab the attention of impulse shoppers and catapult the growth of the platform.
Part of the £57 million brand’s[3] best-selling portfolio, the new Sweet & Salty Nut pack design heroes the product’s ingredients with improved taste and better-for-you cues to capture shoppers looking for a delicious yet high fibre, lower calorie snack.
With a more premium feel, the revamped packaging also boasts new, distinctive font colours to help shoppers differentiate between the variants – Dark Chocolate with Nuts and Roasted Peanuts.
Made with deliciously chewy peanuts, almonds and wholegrain oats and dipped in a dark chocolate or peanut butter-flavoured coating, Nature Valley Sweet & Salty Nut bars are free from artificial colours and preservatives and are suitable for vegetarians, making them the ideal Better-For-You snack for a range of shoppers.
With a proven 51% repeat purchase rate, and high scores in recent consumer taste tests[4], Nature Valley is highlighting Sweet & Salty Nut as a product that retailers can’t afford to miss out on.
Kat Jones, Marketing Manager for Nature Valley, said: “Nature Valley is growing ahead of the category (+7.1% vs. +3.6%[5]), and over the last 12 months we’ve seen the brand excel in the convenience channel, as we have tapped into impulse buyers looking for a tasty and exciting snacks while on the go.
“We know that there is a huge audience for permissible treats. As a brand with 20% household penetration (+2.1%) and 5.5m consumers buying our snack bars[6], we want to ensure we continue to offer them the great-tasting snacks they crave. The new, more premium design for the Sweet & Salty Nut range will hero the delightfully sweet and salty sensation of our bars and call out the better-for-you cues.”
Each Nature Valley Salty & Sweet Nut Bar is less than 140 calories, and has 35% less sugar than alternatives on the market. The new design will be available across grocery and convenience with an RRP of £2.40 for a pack of four.
[2] Nielsen Total Coverage, 52 w/e 25th May 2019
[3] Nielsen Scantrack, Latest 52 weeks, June 2019
[4] Nielsen Homescan March 2019
[5] Nielsen Total Coverage MAT WE 27.07.19
[6] Nielsen Scantrack, Latest 52 weeks, June 2019
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