World foods brand Tropical Sun is bolstering its drinks portfolio with the launch of a new Aloe Vera drink. Available now, the drink contains natural aloe vera, vitamic C and calcium and taps into the increasing demand for great tasting, premium health focused drinks.
Tropical Sun Aloe Vera drink is available in a 1.5ml and a 500ml bottle, addressing the take-home and impulse purchase sales opportunities for retailers. The premium offering also delivers in its quality credentials – containing natural aloe vera and is free from any artificial colours or preservatives. All these points are clearly highlighted on the front of the packaging to grab consumer attention and give the shopper great reasons why they should choose Tropical Sun.
Aloe Vera is tipped as the next big drinks phenomenon, and Tropical Sun’s premium offering delivers a triple-win package for retailers, said brand manager Jag Singh.
“It’s great tasting, on-trend and ticks a number of consumer health-drink flash points. It has already become one of the most in-demand NPD launches from Tropical Sun of the past few years. We had customers pre-ordering stock even before product was released, so we are confident it will deliver great results for retailers.”
The brand advises businesses to merchandise the 500ml bottle in the drinks chiller, and the 1.5ml in the drinks aisle to maximise on the sales opportunity.
“Retailers can create a prime site off-shelf display in order to let consumers know that you are now stocking Tropical Sun Aloe Vera. Sampling the product to consumers is another great way to encourage sales, because it radically increases the likelihood of purchase and creates a little excitement and buzz in store”, said Singh.
Aloe Vera joins Tropical Sun’s drinks portfolio which includes a range of canned Coconut Waters, tropical soft drinks range called Splash, Ginger Beer as well as flavoured Syrups.
Tropical Sun
Tel: 0208 988 1100
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