belVita, the UK’s number one breakfast biscuit brand[i], is introducing a new price-marked multi-pack format on belVita Honey & Nut flavour. As part of the brand’s aim to attract new shoppers and help add value to the category, the new belVita Honey & Nut PMP taps into the healthier* multipack space within the convenience channel and communicates value to price-conscious shoppers.
belVita Honey & Nut is the bestselling flavour in the convenience channel[ii], so adding a PMP format is certainly set to help retailers benefit from this success even further. This year, more than ever, many shoppers will be looking for value from the category, and PMPs are a great way for retailers to provide this reassurance. belVita Honey & Nut PMP will be available at a pricemark of £1.49**, in a convenient multipack format that will help drive sales within both the breakfast and food-to-go occasions.
Amy Lucas, Brand Manager for belVita at Mondel?z International, says: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking belVita Honey & Nut PMP an excellent option for convenience retailers. A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products[iii], and 56% of retailers say they have been selling more PMP products during recent times[iv], which emphasises the importance of value within the category. At Mondel?z International, it’s our purpose to provide the right snack for the right moment, so we’re really excited to bring this new format to retailers and consumers alike.”
The new belVita Honey & Nut PMP packs will be available from December. Retailers should be sure to stock up on the new format to make the most of the brand’s success and marketing investment in 2023, and site the new SKU next to standard belVita breakfast packs. For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.
* As defined by Nielsen
**All ranging and retail pricing decisions are at the sole discretion of the retailer
[i] Nielsen, Total Coverage excl. Discounters, MAT w/e 18.06.22
[ii] Nielsen, Total Coverage excl. Discounters, MAT w/e 18.06.22
[iii] Lumina, CTP, April 2021
[iv] Mondel?z International survey of 200 retailers, October 2022
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