Bestway Wholesale is continuing its crusade on chilled with the launch of a range of everyday sandwiches from September.
Chilled and fresh is a core category in the development of Bestway’s strategy for symbol and retail growth and the group is now innovating to meet the demands of the modern shopper while ‘de-risking’ the category for retailers.
The new10-strong sandwich range covers the most popular varieties and is colour coded by filling (blue for fish, red for meat, gold for chicken and green for vegetarian) to aid shopper choice and create on-shelf impact.
Retailers will also benefit from extended shelf-life and reduced pack sizes that will eliminate all previous concerns over wastage on stocking sandwiches.
Steve Carter, category controller for chilled and fresh says “We have produced a range of best-sellers that not only tastes great but also ticks all boxes from a retailer’s trading perspective. The range has been devised with recipes that have longevity with each sandwich having shelf-life of 20 days from manufacture and we have also increased the number of weekly deliveries to depots to ensure that we offer the maximum shelf-life to customers. By the time products have gone through the supply chain this will give retailers a minimum of two weeks sell-through period which alleviates their biggest concern in chilled.”
Competitively priced at £1.29 and offering a fantastic 40% POR, the new range is packed in outers of four to reduce cash outlay and allows retailers to offer a breadth rather than depth of range.
Steve concludes “We have listened to our customers and have brought a range of the most popular sandwiches to market that satisfies their needs as well as dispelling many of their concerns over chilled – wastage, margins, shelf-life, etc. Equally important is the fact that we are offering retailers a branded sandwich solution in Best-in, an award-winning label that is trusted for its quality and value by consumers.”
The sandwiches are available from 1st September from all Bestway and Batleys depots, the group’s websites (bestway.co.uk & batleys.co.uk) and through Bestway Direct.
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