Bestway Wholesale’s digital performance continues to soar, evidenced by sales increases on the Bestway Wholesale and BB Foodservice apps and huge click-through rates on the company’s e-commerce emails. Latest figures show that the total revenue via the companies’ apps has increased 39% year on year.
Kenton Burchell, Trading Director, Bestway Wholesale, comments: “Sales were up 8.67% on the Bestway Wholesale app last week verses the previous week and 31.69% on the BB Foodservice app; this is one of the highest weekly sales increases for the catering app since it launched last year.”
The Bestway Wholesale and BB Foodservice apps now account for around 30% of total digital sales, with increased numbers of customers switching from the website to the app. Both platforms enable people to track their order and make lists of their favourite products, whilst the app also has a handy feature which allows customers to scan products form the shelf to add them to their basket. The app and website have also been designed so that customers can switch between platforms halfway through their order, and conveniently move from laptop or desktop to mobile phone or tablet.
Last week, Bestway’s e-commerce emails, sent to promote the companies Black Friday Deals, had staggering open rates of 48%, verses a B2B email average of 15.1%1.
The digital team have also made developments to the Bestway Wholesale website, using data from Hotjar and Google Analytics to improve the shopping experience for retailers and caterers. The latest developments include moving the placement of deals on the website so that customers can access them easily when ordering online, introducing grouping by category on the Christmas and New Year ‘December Deals’ and utilising shopper stats online to help retailers identify which products to stock.
The new best-one website launched last month too, and further developments in progress include improving the search function to show customers the most popular products first and introducing product recommendations based on a customer’s personal basket choices.
Burchell continues: “The majority of feedback for our best-one website has been really positive with customers stating they have benefited from the improved shopping experience and improvements to the user interface. We continue to look for further ways to advance the website and make shopping with best-one even more convenient for retailers.”