Blakemore Retail has been recognised with an award for their innovative disability elearning module by leading disability organisation Purple. Blakemore Retail has been praised following the launch and roll out of its elearning module in response to the UK’s first accessible shopping day, Purple Tuesday.

A total of 4,304 employees from across Blakemore Retail SPAR stores took part in disability awareness training in advance of Purple Tuesday on November 13th. In addition to the online awareness training colleagues hosted a variety of in store purple themed activities on the day.

The online learning module promoted effective communication, how to create a positive customer experience and practical ways to ensure all stores are disability friendly. The module also raised awareness of hidden disabilities such as autism. The online awareness module forms part of key strand of A.F. Blakemore’s Equality, Inclusion and Diversity (E.I.D.) strategy to educate, promote and demonstrate the company’s commitment to E.I.D. and engage colleagues through effective communication.

Purple Tuesday was the UK’s first accessible shopping day, established by disability organisation Purple, to recognise the importance and needs of disabled consumers, raise awareness of the £249 billion of the Purple Pound and promote inclusive shopping.

Blakemore Retail Training & Development Manager Kerry Hunt commented: “We are really proud of the way our Blakemore Retail SPAR store teams have got on board with Purple Tuesday and supported the e-learning module and in store activity. We have received some excellent feedback from our colleagues and customers so it’s great news to be celebrated by Purple for our efforts.”

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