Bebeto Spooky Mix, a brand new 150g sharing bag targeting the Halloween opportunity, containing a selection of fun, Halloween-shaped soft fruity gummies, is the latest launch from Bebeto, the leading confectionery challenger brand from Kervan Gida UK. These tasty treats are a limited seasonal addition to the ever-so popular and successful Bebeto Gummies 150g sharing bags range which includes: Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix (as seen on TV last year).
Bebeto Spooky Mix are free from artificial colours and flavours, are vegan approved by the vegetarian society, and are halal certified. Each pack of spooky-shaped gummies contains four deliciously fruity flavours; blackcurrant, apple, orange, and strawberry. Bebeto Spooky Mix is available now, RRP £1, from Asda and CJ Lang (selected Spar Stores).
To ensure the Bebeto brand continues to provide its devoted fans with a full selection of tantalizing treats for tricksters this Halloween, Kervan Gida UK is also introducing the Bebeto Trick or Treat Party Box, new for 2022. Each party box is 825g and contains 55 x 15g miniature bags of spooky mix. Packed in a handy gravity-fed, full-colour SRP, this packing format is perfect for consumers who want a hygiene-friendly option to hand out to trick or treaters who come knocking at their doors. Notably, each mini 15g bag features its own barcode, making this a great themed convenience-store line for Halloween. The Bebeto Trick or Treat Party Box is available now, RRP £5, from James Hall (selected Spar stores), QD Stores and Valli Forecourts.
This year also sees the return of Bebeto’s popular 150g Halloween-themed vegan sharing bags, which include Bebeto Monster Spaghetti, Bebeto Fizzy Fangs, and Bebeto Gummy Brains, which were sold exclusively to Asda in 2021. Bebeto Halloween-themed vegan sharing bags Fizzy Fangs and Gummy Brains are available, RRP £1, from Asda, CJ Lang (selected Spar stores) and QD stores. Also returning for Halloween 2022 is Bebeto 750g Trick & Mix, listed in CJ Lang (selected Spar stores), QD Stores and Valli Forecourts. In time for Halloween celebrations, Asda is also stocking Bebeto’s bestselling non Halloween-themed sharing lines 750g Pick & Mix, 400g Fizzy Party Mix Tub and 400g Gummy Party Mix Tub.
“After many consumers missed out on trick or treating in 2020 and 2021, Halloween 2022 is set to be bigger than ever,” says Gabriella Egleton – Senior Brand Manager – Kervan Gida UK Ltd. “We predict that take-home packs for parties and smaller formats to hand out to trick or treaters will be the go-to confectionery lines sort by shoppers.”
According to Consumer Goods Insight (IGD), pre Covid 1 in 3 people celebrated either by attending or hosting a Halloween party, but 7 out of 10 shoppers did not celebrate Halloween at all in 2020.
Gabriella continues: “With our bolstered range of Halloween themed treats, we are bringing genuine excitement to the category and in doing so we will be helping drive extra sales for our customers during the season.”
With restrictions on the placement of HFSS products in stores of 2,000 sq ft and over – a key part of the government’s commitment to reduce obesity – coming into force in October 2022 as planned, less healthy promotions will no longer be featured in key locations, such as checkouts, store entrances, aisle ends, and their online equivalents.
These changes are set to have a huge impact on retailers with larger stores this coming Halloween, where elaborate store entrances and end-of-aisle displays will no longer be able to be dominated by themed confectionery. Stores of under 2,000 sq ft will be able to carry on as normal.
“Whilst HFSS and inflation threaten the rate of growth, we believe it’s set to be an interesting year… even if trick or treaters don’t appear in force, we believe more households will be celebrating in some way so stores need to stock up on spooky and sweet treats!” says Gabriella Egleton. “Our advice for retailers is to stock Bebeto Spooky Mix, the Bebeto Trick or Treat Party Box and Bebeto’s popular 150g Halloween-themed vegan sharing bags, and ensure they promote them through key messaging in shop windows and via online advertisements, plus give key space in the confectionery aisle to sharing bags, multipacks, and themed Halloween lines. Ensure the display is clean and shoppable and segmented into occasions, perfect for parties and perfect for trick or treaters. What’s more the majority of our packs have an 18-24 month shelf life, so there is an opportunity to utilize them across more than one season.”
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