- Boost is excited to announce it will be expanding on its 500ml Juic’d range with the launch of a new flavour – Blood Orange & Raspberry Crush – this June
- The new arrival will tap into the surge in popularity for orange and mango flavour profiles, which have seen significant growth in recent months
- The launch will join the already booming Boost Juic’d range, which was the biggest selling new 500ml energy drink in 2022[1]
Boost Drinks is excited to announce it will be adding a new flavour to its successful Juic’d range this June. Blood Orange & Raspberry Crush will be launching this month, providing retailers with another flavour variant of 2022’s biggest selling new 500ml energy drink range to offer to customers[2]. Orange is currently the 4th strongest flavour in soft drinks and 2nd in Juice, and Raspberry is the 6th biggest flavour in Stimulation and is growing by +58%[3], providing a unique opportunity to combine these two popular and delicious flavour profiles.
The new flavour adds to a format which continues to perform exceedingly well, with the 500ml market being the largest selling Energy Drink segment, amounting to £503m and growing +16% YoY[4]. Developing a range that taps into current shopper trends and appeals to consumers is a top priority for Boost, as is being a transparent and collaborative partner to wholesalers and retailers, a core belief that inspired the The Honest Broker approach that Boost was founded on – a belief that in order to help retailers achieve the best sales, open, honest and collabortive interactions are essential.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost – jam packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for. With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compropmise on flavour.”
The launch will be boosted by sampling in retail stores across student areas in London, including a gift with purchase and supported by targeting customers in close proximity to the stores to drive football. The new release will also feature alongside the Juic’d range in out of home, digital, radio and YouTube adverts to further raise awareness of the product line in September.
The release will follow on from the initial Juic’d launch in 2022, which comprised of three flavours in May (Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist), and a fourth flavour in August (Tropical Fruit Sour Punch). The range is made with 5% real fruit juice and is price marked £1.09 on pack, in line with Boost’s commitment to ensure time and energy is invested into communicating great value on fixture, amidst increased consumer price consciousness, whilst delivering excellent margins.
[1] IRI GB Symbols & Indies 52 weeks value sales to 25th December 2022
[2] IRI GB Symbols & Indies 52 weeks value sales to 25th December 2022
[3] Dohler Market Insights – Mintel GNPD Flavours with min 20 NPIs in 20 & 21
[4] IRI Total Market Place sales 52 weeks to 25/12/22
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