- Boost Drinks has launched Juic’d, the brand’s first foray into the growing 500ml can category
- The NPD is made with 5% real fruit juice, is price marked £1.00 on pack and available to trade this month
- The new 500ml range includes three flavours – Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist
- The NPD launch will be supported by a cross-channel marketing plan with retailer and consumer touchpoints across in-depot, digital, OOH and social
Leading functional drinks brand, Boost Drinks has expanded its product range further with the launch of Juic’d, its new 500ml canned energy drink range, tapping into the largest selling can segment[1].
Developed with 5% real fruit juice, Juic’d is available in three delicious new flavours (Mango & Tropical Blitz, Watermelon & Lime Twist, Pineapple & Guava Punch), each variation has its own twist and personality, offering consumers a unique and refreshing drinking experience each time. In fact, when surveyed, 74% of consumers see Juic’d as being something ‘new and different’ to the existing category[2].
Launching to trade this month, the new range will be available to buy for just £1.00 RRP. This price marked pack will help retailers to communicate great value on fixture, amidst increased consumer price consciousness, while still delivering excellent margins.
Now more than ever, sales of 500ml cans are booming with a 28% growth (worth £232m[3]) resulting in the 500ml can segment being the fastest growing category in energy drinks. This growth and consumer appetite presents a promising opportunity for Boost Drinks to penetrate the 500ml market with its new range at an impactful, affordable price point.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, said “Our business operates on listening to the needs and wants of our customers and end consumers, coupled with the category data, it was clear there is a huge demand for a new brand in the 500ml can space.
Juic’d is jam-packed full of flavour, with real fruit juice refreshment but at the same great Boost value price point for consumers. With the cost-of-living increases, it’s great to be able to launch a new brand in this thriving category and provide more choice for consumers.”
To further amplify the NPD launch, the brand is activating a cross-channel marketing strategy with touchpoints across OOH, digital advertising, social media as well as a creative depot activation. With all this and more the Juic’d 500ml range is set to receive maximum exposure.
Boost Drinks’ Juic’d – Mango & Tropical Blitz, Watermelon & Lime Twist, Pineapple & Guava Punch, will be available in wholesalers nationwide in 12 x 500ml cases, contact your Boost sales representative for more information.
[1] IRI GB Symbols & Independents and NI Convenience sales to 31/10/21
[2] Ink Research Boost 500ml Quantitative Study – 198 ?
[3] IRI GB Symbols & Independents and NI Convenience sales to 31/10/21
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