- Due to customer demand, Boost Drinks has added a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch
- The new 500ml range launched with three flavours – Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist
- The NPD is also made with 5% real fruit juice and is also price marked at £1.00
- The launch is being supported by a cross-channel marketing plan with retailer and consumer touchpoints across in-depot, digital, OOH and social
- The range has exceeded expectations, with sales in the first 3.1 weeks being just shy of 20k cases, across four key customers[1], a significant increase on what was initially forecasted
Leading functional drinks brand, Boost Drinks has expanded its Juic’d 500ml range further with the launch of a new flavour – Tropical Fruit Sour Punch.
The launch is the latest addition to the three existing energy drink flavours, which Boost launched in May in efforts to tap into the current largest selling can segment[2]. Now more than ever, sales of 500ml cans are booming with a 28% growth (worth £232m[3]) resulting in the 500ml can segment being the fastest growing category in energy drinks.
Boost Drinks in the first 3.1 weeks since launch experienced sales just shy of 20k cases[4], across four key customers and is showing no signs of slowing down.
Sunder Sandher, Store Owner at One-Stop Leamington Spa, said; “Boost Juic’d has been extremely popular in my store, in particular the Pineapple & Guava Punch which is our fastest selling line. It’s magic one pound price mark on pack, is appealing to our customers, in particular students.”
I display the Juic’d range alongside other 500ml cans so consumers can decide for themselves if they want to take advantage of the unbeatable value. I urge other retailers to get the product stocked fast, due to its delicious taste and real fruit juice content, it’s a no brainer for summer and beyond.”
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, said; “Due to the unbelievable feedback and sales to-date of our new Juic’d range, we wanted to add a new bold flavour. The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space.
When surveyed, 74% of consumers saw Juic’d as being something ‘new and different’ to the existing category[5]. So, we’re really excited for the launch of Tropical Fruit Sour Punch as we believe it adds something unusual and exciting to the existing range and the category as a whole.”
The range is available to buy for just £1.00 RRP, with the goal of helping retailers to communicate great value on fixture, amidst increased consumer price consciousness, while still delivering excellent margins.
The brand will be continuing to activate a cross-channel marketing strategy with touchpoints across OOH, digital advertising, social media as well as a creative depot activation.
Boost Drinks’ Juic’d – Tropical Fruit Sour Punch, Mango & Tropical Blitz, Watermelon & Lime Twist and Pineapple & Guava Punch are available in wholesalers nationwide in 12 x 500ml cases. Contact your Boost sales representative for more information.
[1] Sales out date to end of June-22
[2] IRI GB Symbols & Independents and NI Convenience sales to 31/10/21
[3] IRI GB Symbols & Independents and NI Convenience sales to 31/10/21
[4] IRI GB Symbols & Independents and NI Convenience sales to 31/10/21
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