Budweiser Brewing Group UK&I, a proud part of AB InBev has today announced Mark Wingfield-Digby as its new Off-Trade Sales Director. Mark will be responsible for accelerating Off-Trade sales across Budweiser Brewing Group’s portfolio of iconic brands, including Budweiser, Bud Light, Corona, and Stella Artois.
Following a strange, yet strong year for the Off-Trade due to the COVID-19 pandemic, Mark will build on the success of predecessor Jerry Maguire, who managed the function through the initial Covid-19 period, supporting Budweiser Brewing Group’s teams and customers through the fast-moving crisis and helping keep Britain’s best-loved beers on shelves across the UK. Jerry will return to his role as AB InBev’s Director of Off-Trade Sales for Europe.
Mark has worked at AB InBev since 2005, and has held senior roles across the off-trade, on-trade, category management and trade marketing teams both in the UK and in Europe. He most recently worked as On-Trade Sales Director for Europe, and prior to that, worked as Director of Trade Marketing and Category Management for Europe. During his time in the company, he has demonstrated extensive commercial and category expertise, working with major customers, leading successful teams, and accelerating growth for the business.
Mark Wingfield-Digby, Off-Trade Sales Director, Budweiser Brewing Group UK&I said: “The team have done an amazing job in 2020 managing the huge surge in demand that came as a result of COVID-19 and I am proud to be coming in to lead such a resilient and high-performing team. The plan is to continue to focus on building a sustainable and profitable business, developing mutually beneficial relationships with our customers and growing our amazing portfolio of brands. I’m also excited to help customers and consumers alike celebrate once we are able to come together again.”
Paula Lindenberg, President, Budweiser Brewing Group UK&I said “Mark’s commercial experience and in-depth knowledge of the UK market make him the ideal person to take our Off-Trade proposition to new heights. I’d like to thank Jerry for his hard work, and welcome Mark back to the UK during what will certainly be a busy period.”