The tropical and joyful non-alcoholic spirit launches as part of the retailer’s Future Brands drive
Caleño, the new non-alcoholic spirit inspired by the sunny spirit of South America, today announces its first national supermarket listing exclusively with Sainsbury’s. The zingy, zesty, tropical free-spirit will launch into close to 500 Sainsbury’s stores from 3rd March 2019 (700ml bottle). The new listing, which is part of Sainsbury’s Future Brands initiative, comes just two months after the brand first launched to market. The drink will also be available to independent retailers from calenodrinks.com.
Designed to bring bold colour, joy and fun to not drinking, Caleño, is a tropical infusion of juniper, citrus and spice botanicals, steam distilled in stainless steel drums. Its key ingredient and signature garnish is the South American Inca berry; sweet, yet tangy with pineapple, mango and citrus fruit flavours.
Caleño is the creation of Ellie Webb, who hails from Colombia. After becoming increasingly frustrated by the lack of adventurous non-alcoholic options on nights out here in the UK, she decided to take matters into her own hands. She flew to Colombia and was inspired by the joyful culture, vibrant colours and tropical flavours she encountered. She infused all this energy into the concept, taste and design of her brand and product.
Caleño’s focus is not just on providing a great alternative to its alcoholic counterparts, but also on fighting that age-old stereotype that not drinking is “boring”. Ellie Webb, Founder, comments; “I grew up surrounded by music, dancing, and an upbeat Colombian culture. This has had a big influence on the creation of Caleño, which is here to show people that you can have fun without drinking. Too much of the time, we take the joy out of things – exercising or dieting to the extreme, being less colourful, too serious and not doing the things we love – instead I believe in living a balanced lifestyle. We are thrilled to have secured the support of Sainsbury’s and their Future Brands team so early in our journey to bring the growing number of young non-alcoholic drinkers an exciting solution.”
Rachel Eyre, Head of Future Brands, says, “We’re always on the look-out for delicious, bold, eye-catching products and brands with a great story behind them that customers can’t find anywhere else and Caleño delivers on all fronts. Building our no and low portfolio is a key focus for us at Sainsbury’s and we believe Caleño injects a real sense of fun into our offering and appeals to the younger demographic who are driving the growth in this category.”
The signature serve is 50ml Caleño, topped up with 200ml of Indian Tonic Water.
Find out more: calenodrinks.com Twitter / Instagram: @calenodrinks
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