To support its foodservice wholesale members and their customers, leading buying group Caterforce is investing even further into its award-winning own brand with more than 50 new products set to launch over the coming months.
Currently worth more than £85m in annual sales, the Caterforce’s own brand portfolio comprises five bestselling ranges, providing more than 400 products across all categories and for all out-of-home settings.
Chefs’ Selections is our original award-winning own brand consisting of over 350 versatile ingredients and showstopping ready-to-serve products, while the new and exclusive Premium Collection, has been curated to provide the highest quality products with visual appeal for operators looking to elevate their offering to meet growing demand for premium dining experiences.
Roast440 coffee offers a range of single origin and blended coffee beans and filter coffees while Eden Grove is a range of 100% pure juice from concentrate, ideal for hospitality settings as well as the on-trade. CleneGuard provides professional cleaning and hygiene products for all settings.
“In addition to the 50 new lines we are launching this year, our in-house technical team is also looking at how we can continually improve and enhance existing products by refining ingredients to ensure they meet school compliance and HFSS regulations,” said Joanna Halucha, Head of Own Brand Buying and Technical, Caterforce.
“We have also ensured our range of own brand products align with our sustainability goals, as 100% of our packaging is now in unbleached cardboard.”
Caterforce also provides a suite of invaluable resources to support members’ customers, including a quarterly trends guide which shares consumer demand for the coming months to drive customers’ sales and increase profitability.
“Our trends guide provides members and their customers with an invaluable source of inspiration for menu creation for the coming months, all supported by a full suite of own brand recipes created by our development chef,” said Rebecca Woollam, Own Brand Marketing Manager. “These recipes are also taken on the road and shared at member trade shows and via social media, demonstration videos, emails and features for members to share with customers.”
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