The availability allows hospitality venues to offer sophisticated menu items without high wait times or complex staff requirements.
Nohrlund (www.nohrlund.com), the Danish premium pre-mixed and organic cocktail brand is now available via leading wholesale drinks supplier, HB Clark.
Having developed its award-winning premium pre-mixed organic cocktails in 20 litre keg format, Nohrlund enables hospitality venues to offer high quality cocktails on draught. With average serving time for a Nohrlund draught cocktail only eight seconds, as opposed to a typical wait time of one to three minutes for a from-scratch cocktail, the keg format means operators can offer a consistent standard and highly efficient service.
By focusing on the entire cocktail-making process, from sourcing organic ingredients to the consumer’s experience with the final product, Nohrlund is able to offer meticulously crafted pre-mixed cocktails to UK consumers, including favourites such as Passion Martini, Mojito, Raspberry & Peach Collins. Renowned in Denmark, Nohrlund brings the same level of premium consistency and convenience to hospitality venues across the UK. In April 2023 Nohrlund joined forces with Live Nation UK, the global leader in live entertainment, to become the exclusive pre-mixed cocktail partner across 22 Live Nation UK festivals and 21 gig venues across the UK.”.
Recent research from On Premise measurement, insight and research consultancy to food and drink businesses, CGA, shows that in spite of cost pressure, operators are focussing on service as the greatest area for growth in 2023. Top opportunities for growth include Improved service – 38% targeting; Optimised pricing – 34% targeting; Menu innovation – 32% targeting; Efficiency – 30% targeting; Premium drinks – 27% targeting; all of which the Nohrlund draught cocktail solution can help with.
Nohrlund believes in quality above all else and takes pride in being 100% organic, avoiding unnecessary additives and artificial flavours. The CGA data showed that 66% consumers would opt for one or two super premium/ high quality drinks instead of up to five lower quality drinks at the same total bill value. CGA also found that trend for drinking ‘less but better’ in On Premises remains, as, given the choice, consumers would opt for quality over quantity.
Gareth Woodward, Senior National Account Manager for Nohrlund said “Working with HB Clark allows us to offer our premium pre-mixed organic cocktails to a huge range of venues within the hospitality industry. The draught format allows venues to offer exciting and sophisticated cocktail options with consistency of quality that consumers now expect. The cocktails are delivered via a highly efficient, streamlined service that’s beneficial to staff members as well as the customers’ experience.”
Francesca Sabin, Trading Director from HB Clark said “The taste profile was the door opener, we were looking for a quality consistent product with good solid support behind the brand. We are looking forward to working with the team from Nohrlund and offering our customers something which will deliver on speed while ensuring the perfect cocktail serve”.
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