Includes Four New Flavours in Bespoke Skull Glasses

Unconventional Spiced Rum brand, Dead Man’s Fingers, has launched a limited edition line-up of new flavours just in time for Christmas.

The range features four unique new Spiced Rum flavours – Dragon Fruit, Liquorice & Blackcurrant, Cherry, and Banana – all of which come in their own iconic Dead Man’s Fingers skull glass.

Sam Caulfield, Dead Man’s Fingers brand manager comments; “Since launching the Dead Man’s Fingers brand, our focus has always been on shaking up the rum category, and creating a line-up of on-trend flavoured rums that are a little out of the ordinary.

“The trend for flavoured/spiced rums has continued to gain traction over the past year, now making it the fastest growing spirits category[1], and this is something that we’re seeing reflected in the brand’s success. We’ve built a loyal fan base of consumers who love the innovative flavours profiles, versatility and quirky personality of the brand, and our skull shaped glasses have become somewhat of a collector’s item. With this in mind, we’re confident that the combination of these limited edition flavours with the bespoke skull glasses will provide the trade with a brilliant gift offering, which is sure to be a hit with rum lovers this Christmas”.

All four limited edition skull glasses are available to order now. 50cl. 37.5%. RRP £22.95.

[1] Nielsen Scantrack, GB Total Coverage – flavoured/spiced rum is up 42% year on year.  Latest 52 weeks, w/e 31 October 2020

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