Responding to consumers’ continued purchases of regular sweet treats despite the ongoing recession*, French bakery manufacturer, Delifrance UK, launches its latest collection of indulgent pastries including the Triple Pain Au Chocolat, Apricot Oreillette and a selection of three sweet plaits – Chocolate, Vanilla, and Maple & Pecan.

“Consumer treat purchases are still dominated by the emotional need for a quality “eating experience’** “which means the demand is very much there for new and exciting sweet treats,” says Délifrance Head of Foodservice Lucy Pickersgill.

“Our new indulgence range offers caterers a true competitive edge through eye catching and delicious temptations to enhance any cafe, restaurant, hotel or coffee shop cabinet.”

The Délifrance indulgence range boasts generous fillings, luxurious toppings and popular flavours such as the top selling sweet bakery Maple & Pecan Plait which is pre-glazed, filled with Canadian maple syrup and topped with crunchy pecan nuts, and sits alongside two additional delicious Chocolate and Custard Plaits.

Offering optimum convenience for all day snacking treats, the plaits are ready to bake from frozen in just 17 minutes and available in cases of 60.

Lucy added: “With Délifrance, caterers are buying into innovation and quality products and over 100 years of bakery tradition from our French milling division, “Grands Moulins de Paris” which supplies the flour used in Délifrance products ensuring full traceability and quality assurance.

“After almost 30 years of experience and expertise in foodservice and wholesale sectors, the new range encapsulates exactly what the customer demands and what the caterer needs to maximise trends, profit and popularity.”

The indulgence range is part of a larger launch of 36 new Délifrance product lines including the new convenience range of Provencette Paninis and rich-in-fibre, fuller-for-longer nutritional breads.

* Mintel report ‘Coffee Shops UK’ – February 2011

** Mintel report ‘Consumer purchasing priorities are dominated by the demand for ‘experience’, to the expense of commodities’ – February 2011


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