Leading baked goods manufacturer, Délifrance, has announced the launch of its Almond Pain au Chocolat to satisfy the growing consumer trend for indulgent moments.

A traditional pain au chocolat style pastry with a delightful chocolate and almond-filled centre, the new product is ideal served as a morning breakfast treat or an afternoon snack. To further elevate its appeal, the Almond Pain au Chocolat is generously sprinkled with crunchy, toasted almonds, adding a textural contrast that complements the overall taste experience.

The announcement comes after Délifrance’s own research into the breakfast market[2], which revealed how indulgence had gained significant traction post-pandemic. As a result, Délifrance has innovated to help operators appeal to a broader range of consumers, from those who like to treat themselves during the weekends, to the OOH breakfasters who seek more gratifying treat moments while eating out.

Stéphanie Brillouet, marketing director at Délifrance says: “Indulgence has become a prominent trend in the baked goods industry, with more consumers actively seeking out rewarding eating experiences. With an understanding of this evolving demand, as well as the rise in popularity of almond and chocolate pastries in artisanal bakeries, Délifrance is delighted to announce the launch of our newest addition, the Almond Pain au Chocolat – the ultimate indulgent delight to complement our premium viennoiserie portfolio. We look forward to seeing our latest bakery offering enhance eating experiences and leave a lasting impression among consumers.”

The product is now available via Délifrance from national wholesalers. Sold frozen in boxes of 60, the ready to bake Almond Pain au Chocolat is ideal for food-to-go operators and retailers looking to elevate their breakfast menus and snacking options.

For more information visit: www.delifrance.com/uk

[2] Délifrance Breakfast Report 2022

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