Pizza specialist creates unique to market authentic artisanal range available for food service outlets

The UK’s leading food service pizza and baking brand, Dr. Oetker Professional, has launched a new premium pizza offering with the introduction of its new Dr. Oetker Professional Pizza Perfettissima range.  

Combining great artisanal taste with back of house ease and simplicity, this new authentic pizza range is the perfect addition for a variety of businesses and sure to be a hit with customers, whether it be a pub, bar, restaurant, hotel or leisure attraction.

Pizza Perfettissima has a consistently crispy thin base that is 12” in diameter, made from extra-long-fermented dough, hand stretched and pre-baked in a stone oven for a deliciously soft texture and rustic handmade appearance.

Listening to operators post Brexit and covid, we understand the growing challenges they face on availability of staff but the need to offer something new and exciting on menus.  Pizza has typically been seen as hard to deliver consistently but with Pizza Perfettissima it allows operators to pitch at the right level for their business and customer.

It is available as a base only, Pomodoro topping or fully topped with premium toppings, which are is easily customisable for businesses to create their own personalised pizza offering, including endless opportunities for both sweet and savoury options. Dr. Oetker Professional also provide a range of menu and recipe inspiration to help operators own more occasions throughout the day.

The journey from freezer to plate can take as little as 4 minutes*, perfect for operators who need to serve multiple guests quickly, who expect high quality and consistency in their pizza offer.

With a selection of 11 pizza choices already in the range, Dr. Oetker Professional has plans to further expand its offering with a number of additional pizza and baking products throughout the rest of 2023 and into 2024.

Dr. Oetker Professional Pizza Perfettissima is available through a range of national and regional wholesalers. Available in Pomodoro, Margherita, BBQ Pollo, Salame, Calabrese Picante, Prosciutto, Tonno, Verdure Grigliate, Quattro Formaggi, Puro, and Margherita 22cm, with plans for onboarding more flavour options in September 23. 

Richard Cooper, Senior Brand Manager at Dr. Oetker Professional said: “As the newest addition to our range, these new handcrafted pizzas bring something different and inspiring for businesses. Pizza Perfettissima offers an authentic Italian pizza experience without compromising on ease and simplicity for back of house kitchen staff, so they are sure to be a big hit with food service businesses, their employees and their customers. 

“As a business, we have also recently announced our new brand proposition, ‘Occasion Makers’ which aims to bring joyful moments to guests whatever the occasion and we hope that our Pizza Perfettissima range will support us in making every occasion special for our customers. 

Since launching Pizza Perfettissima with a number of businesses across the UK, we have had nothing but positive feedback and we’re pleased to be able to assist businesses with expanding their offering and increasing their food sales.

For more information, please visit the Dr. Oetker Professional website here.

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