Leading speciality food importer and distributor Empire Bespoke Foods has unveiled details of its new online ordering system created as part of a major website refresh designed to simplify ordering and improve the overall customer experience.
The new system, which represents significant investment in the company’s online capability, has been designed to improve functionality through a host of new features including an improved payment gateway, live 24/7 stock availability checks across all ranges, and enhanced filtering and search facilities.
Customers will also benefit from regular seasonal online offers and promotions, be able to store a ‘favourites’ list and access an interactive global brand map to check the source of their chosen products. Additionally, a bespoke digital advertising campaign will support and help raise awareness of the new system.
“Not only does the website allow retailers to explore our mouthwatering brands and worldwide product sourcing, but it also makes ordering and payment much easier,” commented Edward Rayment, E-commerce and Digital Marketing Manager at Empire Bespoke Foods.
“We’ve updated the ordering platform and payment gateway, while an improved filtering facility enables customers to explore different themes across multiple brands, and to store favourites for easy reordering.”
“Over the last four years we have seen our online channel grow by 262%, so it made sense to update our digital ordering system in order to cope with this growing demand while improving the whole experience for our customers,” he added.
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