Full-strength Gooseberry & Elderflower Gin and Raspberry Gin launching this month

One of the UK’s leading gin brands, Edinburgh Gin, has today announced the introduction of two new full-strength flavoured gins – Gooseberry & Elderflower Gin and Raspberry Gin.

Gooseberry & Elderflower Gin (ABV 40%) is a tangy and refreshing marriage of tart gooseberries and sweet, fragrant elderflower built atop a juniper-forward London Dry base.

Meanwhile, Raspberry Gin (ABV 40%) – a full strength iteration of Edinburgh Gin’s successful Rasperry Gin Liqueur – is distilled with five traditional gin botanicals along with a combination of fresh raspberries and raspberry leaves.

Renowned flavour pioneers within the gin category, Edinburgh Gin offers the biggest choice of premium gins and gin liqueuers on the market, with a strong presence across all four key gin segments. The latest releases come as latest IRI figures show that the off-trade gin market in the UK was worth of £1.1 bn in 2019, with most spirits sales gains coming from flavoured gins and gin liqueurs*.

Edinburgh Gin remains UK and World number one gin liqueur brand on the market with a 45% value share*. Edinburgh Gin’s Rhubarb & Ginger Gin(ABV 40%) was awarded Best Scottish Flavoured Gin at The World Gin Awards 2020 and and won Gold at the prestigious International Wine and Spirits Competition 2019, scoring a category topping 95 out of 100.

Neil Mowat, UK Marketing Director of Ian Macleod Distillers, said: “2019 was a big year for Edinburgh Gin as we established ourselves within the premium full-strength flavoured gin category. We’re looking to continue this progress in 2020 with the launch of our sophisticated full-strength Gooseberry & Elderflower and Raspberry products that are perfect for the warmer months. 

“The new products reflect our commitment to explore the best ingredients and most wonderful flavour combinations, particularly as the flavoured gin category continues to grow. Whether it’s in new product development or our “Filled With Wonder” brand campaign, Edinburgh Gin is commited to investing in its future.” 

With a natural light green hue, Gooseberry & Elderflower Gin is the perfect mix for tonic, or a sharp base spirit for a gin cocktail. Edinburgh Gin Gooseberry & Elderflower (ABV 40%, 70cl) will be available in the on-trade, and from selected retailers from 13 March with a RRP of £28.

The red liquid of Raspberry Gin reflects a naturally flavoured product bursting with deep raspberry aromas and tastes – from nose to palate. Edinburgh Gin Raspberry (ABV 40%, 70cl) will be available exclusively from Amazon in 70cl from 9 March with a RRP of £28.

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