Continental Wine & Food Ltd (CWF) are an alcoholic drinks manufacturer and importer based in West Yorkshire. They produce a number of successful British Wine brands including The Straw Hat and Silver Bay Point, and their new product development taps in to the low-and-no trend that shows no signs of slowing any time soon.
Since the start of 2020 society has changed drastically, and it seems all sense of moderation has been forgotten. Shoppers have filled their trolleys with more alcohol than ever so in theory, it should be a tough year for the low-and-no sector, but it is in fact the opposite. Low and no drinks are still on the up with statistics showing a 32.5% uplift in the third week of March this year*. Even though consumers are drinking more than usual, the desires of having a healthy lifestyle has not been abandoned. This momentum and exceptional scale has enabled CWF to produce a brand-new light British Wine range under the name of Flying Kite. At only 5.5% ABV, the fully vegan range is fruity, smooth and clean, and has fantastic shelf appeal with an SSP of only £2.99. The 75cl formats offer a White, Rosé and Summer Berries variant which is bursting with strawberry, raspberry and cherry flavours, and an 18.7cl format is also available in Rosé. CWF expect Flying Kite to be a big hit amongst health-conscious Millennials who are wine newbies, RTD fans and want to discover the lighter side to life!
For further product information, please contact CWF on (01484) 557111 or email info@continental-wine.co.uk
For more information about CWF’s range of liqueurs and alcoholic beverages log on to www.continental-wine.co.uk
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