Great Food UK, the makers of a range of 100% natural, FREE FROM chilled products available in all of the major UK supermarkets has secured two new distribution channels and launched four new FREE FROM snack packs as part of its mission to develop into a mainstream brand by the end of 2016.
Great Food is responding to consumer demand for healthier, natural and FREE FROM chilled snacks with the launch of four FREE FROM snack packs which are perfect for on-the-go snacking, lunchboxes and picnics. The new 100% natural products are: Baked Sweet Potato Bites and Baked Moroccan Falafel, both of which come with a Cool Tomato Salsa Dip (both 84g, rsp £1.49). Plus two Asian snack packs, also aimed at the on-the-go eating and snacking occasion: Fiery Channa & Red Pepper Pakora (90g, rsp £1.49) and Spicy Green Lentil & Coconut Bites (80g, rsp £1.49).
From mid-August, Fresh-to-Store customers (previously Kerryfresh) will stock two key products from the Great Food range via its chilled distribution service, upping that to four lines from September, including the two new salsa snack packs. WHSmith Travel stores will stock all four of the new FREE FROM snack packs from September.
At the same time, NISA retailers will be able to stock eight different Great Food products in their stores, including the four new snack packs:
• Mediterranean Falafel 200g
• Moroccan Falafel 200g
• Fiery Channa & Red Pepper Pakora 90g
• Spicy Green Lentil & Coconut Bites 80g
• Aromatic Moroccan Koftas 420g
• Aromatic Moroccan Veg Cakes 180g
• Baked Moroccan Falafel with cool tomato salsa dip snack packs 84g
• Baked Sweet Potato Bites with cool tomato salsa dip snack pack 84g
“There is a huge gap in chilled snacking and food-to-go products aimed at the UK’s growing number of health conscious consumers looking for tasty, natural, real food that’s also suitable for an allergen-free diet,” says Jane Rayner, CEO of Great Food UK. “Our new snack packs and confirmed listings will give us the opportunity to reach thousands of new customers, particularly via independent and convenience retailers.”
Great Food, whose marketing strapline is ‘FRESH, FREE FROM, FOR EVERYONE’, is ideally placed to fill this gap and meet the needs of consumers. Its range of delicious chilled snacks and meal centres made simply from pulses, vegetables, herbs and spices, blended and baked are targeted at the health conscious consumer looking for seriously tasty real food. The entire range is FREE FROM meat, gluten, dairy, egg and soya. They are 100% natural and also suitable for Halal and Kosher diets.
The free-from category continues to go from strength to strength, enjoying value growth of 28% as increasing numbers of consumers adopt a gluten-free or gluten-light diet as a positive lifestyle choice. One third of all UK households include at least one allergy or intolerance sufferer.
FREE FROM is no longer a niche category, with sales set to top £500m by 2018. According to Kantar over half the population is now buying FREE FROM products, with existing shoppers buying FREE FROM more regularly, pushing up volume sales.
Great Food has recognised this and responded with the development of a brand new, purpose-built, state-of-the-art factory based in Milton Keynes. With its huge, modern production facility in place, and more and more retailers recognising the scale of the FREE FROM opportunity, Great Food is looking to develop into a £10 million mainstream brand by the end of 2016.
Adds Rayner: “The biggest challenge for manufacturers like us is convincing retailers to make room for healthy, FREE FROM snacks in the chiller cabinet. Everyone is expecting FREE FROM sales to continue to rise but until now, FREE FROM has been driven predominantly by the ambient category. Until retailers catch up, consumers are going to miss out on the opportunity to purchase 100% natural, FREE FROM snacks in the chiller that they can enjoy at home, in the office or on-the-go.”
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