Jules Clairon, the number one brandy brand in impulse by volume[1], has been given a fresh new look to reflect the quality of the liquid and attract a wider audience base.
A fine, oak-aged, Napoleon French brandy, Jules Clairon, is smooth and full bodied, with hints of date and nutty aromas. It’s perfect for drinking neat, as a base for mixed drinks, or in cocktails.
The brand’s updated packaging features a sleeker bottle shape, a clearer, modernised label and a new cork stopper to provide a more premium feel – guaranteeing greater stand out on shelf.
Kayleigh Forbes, Brand Manager for Jules Clairon, comments; “Over recent months, we’ve seen that consumers have been experimenting with their drinks choices as they spend more time at home, and cocktails in particular have seen a sharp increase in popularity. With its smooth flavour profile and versatility – brandy is well positioned to tap into this trend, particularly for fans of dark spirits who are looking to try something a bit different.
“As the number one brandy in the impulse channel (by volume), with its quality liquid and accessible pricepoint – Jules Clairon is the perfect choice for retailers to maximise sales in the category, particularly with its modernised, cleaner look and broad range of sizes, which ensures that there’s a format to suit all budgets and occasions”.
Jules Clairon is available in 1.5L, 1L, 70cl, 35cl, 20cl formats, with an ABV of 36%. It is available to order now.
[1] Jules Clairon is the number 1 in Total Impulse by volume – Nielsen data, MAT to 03.10.20
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