“They flew off the shelves” that’s what we as manufacturers and retailers all want to hear and at Decadent Vapours that is something we are quite used to hearing from our stockists.
We have invested heavily in our branding using an agency* who understand the requirements of brilliant packaging having worked on many iconic FMCG brands such as Kettle Chips, Pepsi, San Miguel to name a few.
Packaging is the last message a consumer sees and a last chance to convince them to buy the product and, as on average, a consumer dedicates less than 4 seconds to any particular product on the shelf, packaging with great shelf impact is vital if the product is going to work hard for you and increase profits.
From a shopper’s point of view, a product is never seen alone and never in great detail. Because of the viewing distance from shelves and the fact that products are arranged in rows and columns, all we see are veritable patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.
We know that people buy with their eyes – and whilst great packaging attracts the consumer it also has the ability to communicate so much more. Trust, quality, high performance, quirkiness are all attributes packaging can convey and with that will go the willingness for consumers to pay a premium – after all, what price reassurance?
This is particularly true when buying something that has had questions raised about it in the media and in society in general, ecigarettes and e-liquids both fall into this category. For this very reason stocking e-liquids that immediately communicate quality and trustworthiness is essential if those products are to fly off your shelves.
Those who stock our products need to know that they are safe and are compliant with every current directive, they need to be confident that what their consumers are buying will not reflect badly on their brand, which is why Decadent Vapours brand truly represents the quality of the products inside – the beautifully designed boxes and labels truly reflect the gorgeous flavours that lie within and will never disappoint.
Originality, character and memorability are at the heart of great brands and of course, great packaging designs. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention.
The only way to set your brand apart is to be different, to be authentic. And even though we have various ranges, they all look like they come from the same family, so whatever mix of our ranges a store decides to stock, they will always gel and work together for the highest shelf impact.
We guarantee that our products will not only look great on your shelves, they will be loved by your customers. To find out how to stock our products or how to make your existing e-cigarette shop a Decadent Vapours one please contact Carys on 01792 224924. To see our products in all their glory please take a look at www.decadentvapours.com *www.create-a-brand.com
Tel: 01792 224924
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