With a rising tide of adults going out this Christmas and seeking refreshing alternatives to alcohol or their favourite great tasting cocktails, Daymer Bay, Sunmagic’s premium artisan soft drinks brand bottled in Britain, offers a grown up soft drinks option this festive season for out of home customers, including pubs, cafés and restaurants.
Britain’s out of home and on-trade businesses who sell Daymer Bay juices and still lemonades, the range of premium, quality adult soft drinks, will satisfy a growing thirst this Christmas and New Year. Available directly from Sunmagic and listed in a growing number of wholesalers, Daymer Bay launched in summer 2021, and are seeing strong sales and huge growth wherever they are stocked.
The Daymer Bay range includes Not From Concentrate premium, artisan juices and still lemonades that particularly appeal to the 20%+ of adults either reducing their alcohol consumption or cutting it out, as well as the 33% of 18-24s who say they’re teetotal. It offers an exciting, delicious alternative for consumers who don’t drink alcohol, so they won’t feel left out this festive season while their friends enjoy their favourite alcoholic drinks! Growing numbers of consumers are also looking for premium quality soft drinks as ingredients to make their favourite Cocktails and Mocktail’s, and Daymer Bay’s broad, great tasting range can definitely help here!
Daymer Bay Drinks’ 250 ml glass bottles and brand artwork draw on the brand’s Cornish origins, with the artwork incorporating elements of the beach and sea, representing the stunning North Cornish bay it is named after. Presented in striking 250ml single-serve glass bottles which are fully recyclable, the naturally delicious and refreshing Daymer Bay range comprises of five Not from Concentrate premium juices, Orange, Cloudy Apple, Pineapple, Tomato and Apple & Mango. The range also features two still lemonades, Cloudy Lemonade and Raspberry Lemonade, made using freshly squeezed lemon juice and complimented by a perfectly balanced Cranberry Juice drink.
The Daymer Bay drinks range contains no artificial preservatives, colours, flavourings or allergens. Daymer Bay also addresses the growing environmental concern surrounding plastic, with its glass bottles being 100% recyclable and sustainable, appealing to the growing number of consumers interested in sustainability issues, with 53% of UK consumers wanting to reduce their plastic usage
One year on, Daymer Bay is making a splash and winning new fans in different trade channels and is seeing a strong growth in sales as a result. The groundwork is paying off, says Andy Lewis: “Daymer Bay saw phenomenal growth in the summer period, helped not only by the extensive hot weather the UK has been experiencing, but also the fact these drinks are seriously good! Some of the brand’s success can be attributed to the consumer trend of premium tastes, where we’re seeing more and more consumers opting for premium quality and artisan products, our delicious juices and still lemonades tap into this trend well. Our customers have been overwhelmingly positive about the range and the service they have received, and our UK production allows us to react quickly to our customers’ requirements in what has been an unpredictable market since the pandemic.”
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