Biotiful Dairy, known for being the UK’s No.1 in gut-friendly kefir drinks and snacks, today announces the launch of Kefir ice cream.  The newest addition to the brands growing product portfolio, sees the kefir experts enter the frozen category for the first time.  Three variants;  Vanilla, Chocolate and Cherry,  are available from this month in Ocado, Wholefoods Market and Independents nationwide (RRP: £4.50 / 500ml). 

Made in the UK using British milk, the new product range boasts the unique combination of the brand’s award-winning kefir and gut friendly cultures.  Positioned as the perfect way to indulge, the frozen desserts are smooth and creamy in texture, with a refreshing kefir tanginess. Aimed at consumers looking to try a healthy, gut friendly alternative to traditional dairy ice-creams they are a natural source of protein and lower in sugar*. 

Founder and Biotiful Dairy entrepreneur Natasha Bowes, says: “After recognising a gap in the frozen market for kefir products, it made perfect sense for us to take our expertise to a new category.   The aim is to provide an even wider range of delicious products for those already familiar with kefir, as well as bring new consumers into natural gut health by offering a unique product range that couples great taste with better nutrition.”. 

* when compared to the UK’S leading ice cream tub brand

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