Levi Roots, the drinks brand that promises to ‘put some music in your glass’, is introducing fully recyclable clear plastic bottles for its ever-popular Caribbean Crush variant- along with updated labelling. The change implements a move from green to clear bottles to aid consumer navigation. Available in both wholesale and convenience, 500ml bottles will appear in market from April, with 2L formats rolling out from May.
Levi Roots continues to go from strength to strength, experiencing a 21% year on year growth in value sales within the impulse channel – outperforming the sector by 14% points[1]. Building on the momentum of the brand, the introduction of the new packaging unifies the full Levi Roots range to offer 100% recyclable bottles, including lids. The clear plastic bottles also signpost to consumers the recyclability of the packaging, making it easier for consumers to dispose of responsibly. As one of the fastest growing flavoured carbonate brands in impulse1, Levi Roots is bought and stocked by more retailers than ever before[2].
Jenny Powell, Brand and Innovation Controller, Nichols PLC: “Levi Roots is a well-established brand within the Nichols plc family and we’re delighted to launch our 100% recyclable Caribbean Crush bottles into the market. As a business, we want to ensure that we’re creating a happier future for our planet by doing things the right way. By making the bottle clear we’re able to make it easier for consumers to navigate the recyclability of the products, as well as ensuring we align the look and feel across all of the Levi Roots flavour variants.”
The Levi Roots carbonates range caters to consumers seeking out exotic tropical flavours, and offers three exciting flavour variants to explore: Caribbean Crush, Jamaican Sunset and Tropical Punch. Levi Roots sits alongside Vimto Fizzy and Sunkist within the Nichols plc flavoured carbonates portfolio which is growing +5.9% year on year[3].
[1] Nielsen IQ RMS data for the Flavoured Carbonates category for the 12-month period ending 26.02.2022 for the GB Total Impulse market
[2] Nielsen IQ RMS data for the Flavoured Carbonates category for the 12-month period ending 26.02.2022 for the GB Total Impulse market – Distribution has increased by 3% points, year on year, reaching the highest distribution seen for the brand
[3] Nielsen IQ RMS data for the Flavoured Carbonates category for the 12-month period ending 26.02.2022 for the GB Total Coverage market
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