The UK’s most-loved sandwich brand is back with the first in a pipeline of new-and-improved lunchtime eats; Urban Eat Sub Rolls. The scrumptious rolls, which come with three different fillings, are available across travel, convenience, education, contract caterer and foodservice channels from today.
The truly sublime (see what we did there?) range comprises:
- A new, perfected recipe for the existing, and best-selling, Ham & Cheese sub, made with smoked ham and creamy cheddar and topped with mayonnaise
- Brand new Chicken Salad, made with sliced chicken breast, lettuce, tomato, and cucumber with a lemon mayonnaise
- Another new addition – Tuna Crunch – the classic tuna and mayonnaise combo with added crunch and flavour thanks to cucumber, sweetcorn, onion, and red pepper
Urban Eat, which is part of Fresh Food for Now Company and owned by Samworth Brothers Limited, has also introduced a new, improved roll for the range. Not only is it larger and more sumptuously soft than before, but it’s also glaze-topped for a deliciously satisfying eat.
Abigail Ehoff, Brand Manager at Urban Eat, said: “The food to go sector is showing great signs of recovery with more of us out and about, so we’re delighted to bring our higher-quality sub range to market ahead of a great summer!
“This launch is also just the beginning. We’ve been busy working behind the scenes to take our full portfolio from good to great, and we can’t wait to reveal all soon. Watch this space…”
Operators can contact the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, submit a request via the Urban Eat website: urbaneat.co.uk.
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