MARTINI introduces Asti Ice in time for summer

The world’s no.1 Italian sparkling wine brand launches new sparkling wine, formulated specifically to be served over ice MARTINI, the world’s no.1 Italian sparkling wine brand, has launched MARTINI Asti Ice, a unique take on the original Asti, formulated specifically to be served over ice.

An exclusive twist on the brand’s original Asti blend, the MARTINI Asti Ice retains all the freshness of the signature muscat grapes as well as the unmistakable sweet and light fruity notes that the original bears. With its stylish new bottle, the naturally sweet tasting Asti profile is enhanced when poured over ice, enriching the drinking experience.

Bursting with flavours of fresh pear and pineapple, with notes of grape, melon and peach, the MARTINI Asti Ice is set to be the must-have sparkling wine this summer.

Marco Mazzini, Global Director of Martini Sparkling Wines at Bacardi, commented: “MARTINI Asti, which represents nearly 50% of the Asti category, is often associated with winter get togethers such as Christmas and New Year. The winemakers at MARTINI wanted to open up the category, giving consumers the opportunity to enjoy a delightful summer treat during informal occasions with friends and family. We hope that the MARTINI Asti Ice will appeal to a wide range of adults all across the UK in the summer months and beyond.”

MARTINI has been at the forefront of Spumante production for over 150 years. Based in the heart of the Asti region, the brand quickly became a pioneer for this light, fresh style of wine with its innovative approach eventually leading to the creation of new styles, such as the new Asti Ice.

Created in the sun-drenched hills of Piedmont, the home of MARTINI, the Asti Ice’s D.O.C.G. designation indicates the highest level of quality in Italian wine. The Asti Ice, whilst using the same Moscato Bianco grape must, is fermented for longer so that it flawlessly complements the ice. MARTINI Asti Ice is available for £8.98 from Ocado and Asda from Monday 3rd June 2019.