Did you know?
Mentos grew 57% YOY versus 2008 – it makes Mentos the fastest growing mint brand in the UK during 2008
Source: IRI Data, up to 29th of Nov, 2008
NEW Mentos Rainbow
Product: Mentos Rainbow Roll
Weight: 38g
RRP: £0.38
Launch date: 01 April 2009
Mentos is now the largest brand within Perfetti Van Melle with an impressive brand awareness of 68% after being launched just 3 years ago. In 2008 Mentos Mint was the fastest growing mint product in the UK confectionery market.
Building on the success of Mentos Fruit and Mint in the UK, Perfetti Van Melle are launching a limited edition Mentos Rainbow. Each roll will contain an exciting mix of 7 fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice.
What’s more, consumers are guaranteed to get two chews of each flavour in every pack.
Did you know?
Mentos Pure Fresh Chewing Gum was the fastest growing gum item in the UK gum market despite the overall gum market being in decline during 2008.
Source: IRI Data, up to 29th of Nov, 2008
NEW Mentos Cube
Product: Mentos Cubes range
Pieces: 25
RRP: £1.59
Inspired by the success of Mentos pocket bottle, new sugar-free Mentos Cube chewing gum comes in a distinctive cube shaped bottle designed to keep the gum fresh and protected. The small Xylitol micro capsules give Mentos Cubes a long-lasting refreshing flavour. Available in peppermint, spearmint and berry flavours new Mentos Cube will compliment the existing Mentos Chewing gum pocket bottle range providing more choice for consumers.
As part of Perfetti van Melle’s largest marketing spend to date, Mentos will deliver two bursts of national TV support during 2009 and will be undertaking an extensive sampling campaign with exposure to over one million consumers.
Mark Stangroom, Perfetti van Melle’s Marketing Director, comments: “Impulse purchases are very important to retailers’ sales and the key to our success. We believe that innovation is a key way of engaging consumers. By understanding their needs and future trends we are able to develop cutting-edge products and packaging designs that are sure to increase trial and drive purchase.”
Perfetti Van Melle
Tel: 01753 442100
www.mentos.com
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