This October, Mockingbird, the UK’s fastest growing smoothie brand, is launching a brand new flavour into its range of cold-pressed juice shots. The Raw Gut Shot will be rolled out across select Waitrose stores from next week (RRP £6.25/420 ml dosing bottle).
Described as deliciousness with a kick, the new flavour has been carefully crafted with zingy lemon, sweet honey and soothing lemon balm and enriched with chicory root fibre for Gut Health. Packing the raw pressed power of nature into every 60ml shot, it contains 100% of your recommended daily allowance of vitamins A, B, C, & D.
Launched to capitalise on the growing gut health trend, the new blend brings the brand’s Raw Shot range to two; Raw Ginger and Raw Gut. As with each and every product in the Mockingbird portfolio, which also spans Smoothies and Juices, it is crafted raw and made using the most fresh and nutritionally dense ingredients.
Co-Founder Chris Laidlaw, says: “Since we first launched into the Shots category at the end of last year, we’ve been invigorating the space, injecting fresh colour, flavour and functional benefits, as well as introducing vegetables into the mix. With Gut Health such a major trend and with research* showing this to be relevant to the juices and smoothies category, the launch of our Raw Gut Shot SKU was a natural next step for us. We’re super proud of the product and to be bringing all our expertise in taste and nutrition into the gut health space. As ever we are very grateful to have the continued support of Waitrose and can’t wait to hear what our customers think.”
On a mission to revolutionise the world of juices and smoothies, Mockingbird uses a game-changing raw production process to create deliciously fresh, award-winning recipe blends that are full of vitamins. The unique production process, which sees the ingredients gently cold-pressed in small batches and prepared using a revolutionary high-pressure process (HPP), avoids the loss of nutrients through heat damage. Its growing product portfolio spans multiple categories – Smoothies, Juices and Shots – with each product made to this same ethos. It is now the fastest growing smoothie brand in the UK, stocked in over 25,000 points of distribution supermarkets and growing more than 35x faster than the competition**.
Find out more: https://mockingbirdrawpress.com/
*Mintel research found this is becoming a relevant trend for the smoothie and juice category with 23% of consumers are interested in this benefit in the former and 26% for the latter. (Mintel, Fruit Juice, Juice Drinks & smoothies – UK – 2024).
** (Nielsen | Smoothies | Total Coverage | MAT | Data to 07.09.2024)
Comments are closed.