Monster’s ‘SalesSupercharged.co.uk’ retailer support initiative returns for fifth year

• Leading retailers showcasing how to maximise energy drinks
• Exciting new Monster giveaway live on SalesSupercharged.co.uk NOW! 

Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fifth year, helping independent convenience retailers make the most of the ever-growing energy drinks sales opportunity – with chances to win epic prizes.

Live now, the online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks. And there will be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers.

New this year, in response to the insight that 74% of energy drink consumers enjoying energy drinks with a snack or meal^[1], the refreshed platform includes a dedicated ‘with food’ section, offering actionable top tips on merchandising food alongside energy drinks to boost sales.

Growth of Energy Drinks

Energy drinks are worth over £2.1bn^[2] in GB, adding more value to the soft drinks category than any other segment^[3]. Monster is the fastest-growing major energy brand in GB^[4], worth over £706m^[5] and delivering double-digit volume growth^[6].

The energy segment is worth £1.2bn in convenience alone and is the largest soft drinks segment in the channel^[7].

Sales Supercharged Retailers for 2025

Father and son duo Bay and Ellis Bashir, who own five convenience stores in Middlesborough, have returned as part of the Sales Supercharged initiative – joining Jack Matthews from Bradley’s Supermarket in Leicestershire, and Natalie Lightfoot, who owns a compact store in Baillieston, Glasgow.

The Sales Supercharged retailers have taken advantage of the resources on the platform already and have enjoyed uplifted sales as a result. Retailers learn how to get the most out of the energy drinks segment with advice from Bay, Ellis, Natalie, and Jack on SalesSupercharged.co.uk.

Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country^[8].

“To support this, we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity. For store owners who really want to make their energy fixture work harder, especially when it comes to leveraging the food mission, I’d recommend visiting SalesSupercharged.co.uk and keeping an eye out for the campaign within the trade press over the coming months”.

SalesSupercharged.co.uk retailer, Ellis Bashir said: “Energy drinks are so important to our overall soft drinks sales, so my dad and I were thrilled to be part of this project with Monster and CCEP to inspire other retailers to get the most from their energy range and drive their sales.

“As part of the next generation of retailers, I’m always seeking new ways to learn and stay ahead. Sales Supercharged offers invaluable insights and practical tools tailored to the convenience channel. I strongly encourage retailers to explore SalesSupercharged.co.uk and make the most of the resources available to boost their sales potential.

“And don’t forget to enter the prize draw for a chance to win the ultimate remote-controlled car!”

Monster prizes

The campaign is also giving retailers the chance to win the ultimate Monster branded remote-controlled car. Live now, enter the free prize draw by visiting https://www.salessupercharged.co.uk/ before 4^th July. The winner will be notified on 18^th July.

Full terms and conditions available at https://www.salessupercharged.co.uk/