A new set of consistent company logos has been launched across all divisions of A.F. Blakemore & Son Ltd.
The new logos and brand guidelines were officially unveiled at the start of November with the aim of reinforcing a more professional and consistent Blakemore brand.
A cross-divisional Branding Group was established at the start of 2013 to review company logos with final Board approval coming in late summer.
Head of Corporate Affairs, Paul Cowley said: “Since 2007 there has been a gradual move towards developing consistent logos across the group and it was decided that a central approach was required to ensure that a clear set of corporate logos and guidelines were produced.
“Our aim with this process was not to introduce a wide scale rebrand of A.F. Blakemore but identify existing consistencies in design, font and colours to build upon what we already have.
“During a period of growth and expansion across the company it is important that we demonstrate a clear professional message to our colleagues, customers and trade partners whilst recognising the growing sense of partnership across the group.”
While the new logos have now been officially launched, the process of rebranding will take place over the coming months on a phased basis.