Bebeto Just Bears are the latest sweet sharing bags launch from Bebeto, the leading confectionery challenger brand from Kervan Gida UK. These tasty bear-shaped treats are the ‘gold standard of gummy bears’ and join the ever-so popular and successful Bebeto Gummies 150g sharing bags range which includes: Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix.
Bebeto Just Bears contain real fruit juice and no artificial colours, and are 100% Halal Certified. Each pack contains up to 12 fantastic and delicious flavours, including Apple, Lime, Blue Raspberry, Watermelon, Pineapple, Mango, Lemon, Orange, Cherry, Strawberry, Grapefruit and Grape.
“We’re very excited about this latest launch, it’s the latest step in our vision for Bebeto, which is to drive it into the top five worldwide sugar confectionery brands by 2023”, says Gabriella Egleton – Senior Brand Manager – Kervan Gida UK Ltd. “Bebeto is all about enjoying the little things in life and creating moments of happiness and our Just Bears NPD is the perfect example of this. We are bringing genuine excitement to the category and in doing so we will be helping drive extra sales for our customers all year-round.”
“We like to think of Bebeto Just Bears as the gold standard of gummy bears and they’re just too good to keep to yourself” says Gabriella. Recently the brand put that to the test with a highly engaging and memorable sampling day with a difference at Marble Arch in London. Gabriella takes up the story: “We didn’t just hand out bags of our delicious Just Bears we also gave away ‘free bear hugs’. It was a fantastic success, we received so much love and some amazing feedback from fans.”
And Bebeto is not stopping there with its marketing efforts, the brand will be continuing to help boost awareness of the new Just Bears among target audience, with a social media campaign including promoted content and exciting giveaways on Instagram.
Even Bebetter news for wholesalers and retailers is that Bebeto Just Bears packs are launching in £1 PMPs, the ideal format for a sharing confectionery launch. “According to the research,[1]” Gabriella continues, “£1 PMP ranges are the main driver of confectionery sales growth in convenience and impulse, and represent 70% of the sharing segment. And just over half 52% of confectionery occasions are shared with others[2] .”
Plus, there’s Bebetter news for wholesalers too, 82% of retailers say £1 PMPs are must stocks.[3] PMPs are also a great way for retailers for retailers to underline their store’s value offering, with over twothirds of consumers agreeing that PMPs provide a guarantee that they are not paying more than they should.[4]
“It’s all the more reason,” Gabriella concludes, “for retailers and wholesalers to stock up and highlight the new Bebeto Just Bears sharing bags in store and help make sharing moments extra special.”
Bebeto Just Bears Gummies 150g are available now via leading wholesalers and retailers, including Dhamecha, Parfetts, One Stop and Kids Kandy Co. Case size 10 x 150g.
1 Lumina Intelligence 2021
2 Talking Retail: Big Nights In: 19.8.20
3 HIM data
4 Lumina Intelligence 2021
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