PEPPADEW®, the UK’s No. 1 pepper brand[i] has launched a delicious new crispy bite exclusively available for foodservice – PEPPADEW® Bites. 

With 87% of consumers saying they’d buy new PEPPADEW® Bites[ii], the launch will support operators who are looking to add a versatile and premium vegetarian option to their starters, sides and sharing menus.

Made in the UK, this luxurious branded offering from PEPPADEW® balances the sweet, tangy flavour of their signature whole Piquanté Pepper, with a smooth, sumptuous West Country Soft Cheese filling, all coated in a crisp, panko-style crumb – giving consumers pure delight, all in one bite! The new bites are 100% vegetarian and meet the demand for tasty flexitarian options as consumers continue to move away from meat.[iii]

PEPPADEW® Bites are versatile too, and work across a wide range of eating occasions and menu concepts, including starters, sides, small plates, premium bar snacks, tapas or as part of a sharing platter. It is this flexibility that makes these mildly spiced cheese bites an excellent option for wholesalers & RTM’s who service pubs, casual dining, QSR, Fast Food and Street Food operators, as well as those within the hotel and leisure markets.

Speaking about the latest addition to the growing PEPPADEW® range, Lukasz Lubasinski, Commercial Director, PEPPACO Ltd. said:

“Our branded PEPPADEW® Bites are small but mighty in innovation! Created to give foodservice operators what they really want – indulgent, exciting premium products that offer excellent value and support sustainability goals.

“As a market leader we are perfectly positioned to meet these needs and the major trends that are shaping today’s menus[iv] – from indulgence and meat-free to sustainability – and just as crucially, ensuring our products work on a practical and commercial level for operators.”

With so many ways to serve PEPPADEW® Bites, operators will be able to take advantage of the growing demand for customisable sides (+11%yoy) and up-sell through menu engineering to drive even more consumer spend (+15%yoy) to help boost sales even further.

Lukasz adds:

“The versatility of PEPPADEW® Bites across eating and drinking occasions makes them a win-win for both wholesalers and their customers. We’re confident this flexibility will drive frequent purchases and promises to be a real profit booster.”

PEPPADEW® Bites are the ultimate product when it comes to flexibility in the kitchen and supporting sustainability goals. They can be cooked from frozen in 3-4 minutes, and have a 12 month shelf-life, helping to minimise costly food waste – a key focus for operators and chefs.

The frozen bites are available now in 5 x 1kg bags and will be supported with an extensive foodservice marketing, PR and social media campaign including sampling, recipe inspiration and POS to drive purchase.

PEPPADEW® International has been the trusted global supplier to retailers and foodservice operators for over 25 years, in 25 countries. Famed for their sweet Piquanté Peppers, PEPPADEW® maintains a first-to-market approach with a number of exclusive and unique offerings, including the Sweet GOLDEW® Peppers and now the new PEPPADEW® Bites.

[i] IRI SIG Grocery Olives and Antipasti MAT 1/2/2020

[ii] Independent Toluna Insight with 1,000 UK consumers, March 2022

[iii] Ecosia Research

[iv] Lumina Intelligence 2021 – PEPPADEW® Bites align to 5 out of the 8 Lumina Intelligence Consumer Megatrends – indulgence, value scrutiny, quality led, sustainability and customisation

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