Cadbury launches a Limited Edition Summer range with colour-changing packaging alongside brand new Iced Latte Flavour
Cadbury, the UK’s favourite chocolate brand[1], is turning up the cool this summer with the launch of four limited-edition Cadbury Dairy Milk Summer Edition bars and brand-new Cadbury Dairy Milk Iced Latte flavour.
Available from June, the packaging innovation features four summer-themed designs, all reflective of a traditional British summer: deck chairs, umbrellas, kites and inflatables. Using thermochromic technology, the wrapper visually transforms to reveal a deep blue colouring when each bar is chilled.
Retailers can purchase a mixed case containing all four designs, and consumers are encouraged to look for the different pack designs, which are all available across 110g packs. Each pack has an image encouraging consumers to Chill to Reveal the unique design.
The Chill To Reveal launch is set reignite the popular debate around where to store chocolate as we head into summer and firmly positions chocolate as a snacking option throughout the summer months.
To further tempt taste buds, the new Cadbury Dairy Milk Iced Latte flavour combines smooth coffee cream with delicious biscuit pieces, all enrobed in Cadbury Dairy Milk’s iconic chocolate. It’s a moreish chocolate-coffee crunch treat that perfectly captures the refreshing essence of an iced latte wrapped in cold-activated packaging.
Mara Popa, Junior Brand Manager, Cadbury Dairy Milk, said: “This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge. Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather. Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer. This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.”
The Summer Editions launch will be supported by digital and in-store activations, asking consumers to Chill to Reveal.
[1] NIQ data, Value Sales, GB – MONDELEZ – TOTAL CHOCOLATE (client defined) w/e 02.11.2024 (GB)
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